The digital assistant for independents and small businesses

Consider it done.

Edwin answers your calls, replies to your emails, books your appointments, drafts your quotes and sends your payment links, in 10 languages. You approve every email he sends from your mailbox.

No spam, one email when it's your turn.

Always says he's an AI You stay in control Audio never stored
Edwin · Tuesday, 07:30

Good morning, Marc. Here's your day.

  • 3 emails need a replyDrafts are ready for your yesReady
  • Quote for Ms LambertWaiting on an answer for 4 daysYour call
  • Thursday 14:00 is freeFor the Dupont appointment
  • Two calendars, no clash todayGoogle and iCloud, mergedAll clear
Quote sent · logged
10mailboxes and calendars in one place, depending on the plan (1, 5 or 10)
24/7calls answered when you're busy, with a client or in a meeting
10languages for your emails, calls and WhatsApp messages
1assistant for mail, calendar, calls, quotes and payments

See it in action

Edwin works for you

Calls, emails, appointments, quotes, orders, payments: Edwin takes the admin off your day and gives you the time back. Pick a task to see how.

Edwin becomes your answering service

Busy with a client, on a job or in a meeting? Edwin picks up for you, finds out what the caller needs and makes sure nothing slips.

  • Every call answered, in the caller's own language
  • Takes the message, books a slot in your calendar and sends you the summary
  • Reminds your clients of their appointments, so fewer cancel at the last minute
  • Sends your quotes and follows up so no customer is forgotten
  • By phone and/or WhatsApp
Incoming call · 14:12
E
Hello, this is Edwin, Clara's AI assistant. She's with a client right now. How can I help?
Ms L
Hi, I'd like a cut and colour this Saturday. Is there anything left?
E
Yes, I can offer 10:30 or 15:00 on Saturday. Which suits you?
Sat 10:30Sat 15:00
E
Sent to Clara: cut and colour, Ms Lambert, Saturday 10:30. Booked

The reply you owe, already written

Edwin reads what comes in from every connected mailbox and drafts the answer in your words. And he answers in 10 languages, so you can win customers far beyond your own.

  • Several mailboxes, one place to answer
  • Replies in 10 languages: widen your customer base
  • Full draft shown before anything is sent
  • Dictate a reply by voice if your hands are busy
Emails
JS
Jonas Schmidt · Wedding in Bavaria“Können Sie mir ein Angebot für eine Hochzeitsfeier mit 80 Gästen schicken?”
Unread · German
E
I've drafted a reply in German, with your usual wedding package and two possible dates.
Guten Tag Herr Schmidt, vielen Dank für Ihre Anfrage. Für eine Hochzeit mit 80 Gästen würde ich vorschlagen…
SendEdit
You
Yes, send it.
E
Sent and logged. Reply sent

A quote request comes in. The quote goes out.

An email, a WhatsApp, a message of any kind: when someone asks for a quote, Edwin drafts it from your own prices and sends it to your mailbox for your review. A quote that would cost you half an hour, an hour or more of your time is ready in moments.

  • Every quote request gets an answer, even while you're busy
  • Built from your price list: a price you haven't given him stays “to price”
  • You review the complete message by email, and it goes out only with your OK
  • Edwin follows up quotes that get no answer, so no customer is forgotten
  • More quotes answered and followed up means more chances to win the job, quietly, while you work
New message
MC
Mr Costa · WhatsApp“Hi, could you quote me a logo and 200 business cards for my bakery?”
E
Quote request received. I've drafted the quote from your price list and sent it to your mailbox for review.
Draft quoteAmount
Logo design$600
Business cards, 200$90
Total$690

Illustrative example

Approve & sendEdit lines
E
Sent to Mr Costa. If he hasn't answered in 5 days, I'll follow up, as you set it. Follow-up planned

Booked in the right calendar, without the clash

Edwin checks every connected calendar, keeps your usual margin between appointments, and asks which calendar to write to before he books.

  • Google, iCloud and other calendars merged in one view
  • Conflicts and travel margin checked first
  • One clear confirm, then it's written in
Calendar
You
Book Ms Dupont's facial on Thursday afternoon.
E
Thursday 14:00 is free, and your 30-minute margin is kept. Which calendar?
G Worki Personal
E
Confirm? Facial, Ms Dupont · Thu 14:00–15:00
ConfirmChange
E
Booked. In your calendar

The meeting or visit becomes the first draft of the quote

Tell Edwin to listen. He says out loud that an AI is taking notes, follows the conversation or the walk-through, and drafts the quote from what was agreed and the prices you've already given him.

  • Consent announced to everyone in the room
  • Prices you didn't mention stay “to price”, never guessed
  • Audio is never stored
  • Sent to your customer in one tap, then followed up for you
Listening…
E
I'm an AI taking notes for Sofia, with your OK. I'll keep the notes, not the recording.
Draft quoteAmount
Hall decoration, 80 guests$480
Table flowers$120
Stage lightingto price
Total so far$600

Illustrative example

Check & sendEdit lines

Your customers order by message. You keep the sale.

Imagine going live on your favourite platform. Instead of selling through a platform that often keeps 15% to 30% in commission, your customer simply sends you a WhatsApp and places the order. Edwin answers, builds the basket from your catalogue and sends the payment link, while you carry on with your day.

  • Your catalogue of products and services, with photos, prices and options, is Edwin's shelf
  • Payment link by Stripe or PayPal: the money goes straight to your own account
  • No commission from Edwin on your sales (your payment provider's usual fees apply)
  • Hairdresser or beauty pro? Edwin sends a service to book and pay while you're with a client
  • Craftsperson on a maintenance job? Edwin sends the payment link, the basket or the order for you
WhatsApp · Studio Lila
Ms R
Hi! I'd like the blue silk scarf I saw in your live.
E
The blue silk scarf is in stock. Pick-up or delivery?
Pick-upDelivery
Your basketAmount
Blue silk scarf, 1$45
Delivery$5
Total$50

Illustrative example

E
Here is your secure payment link: pay.example/…
Pay now
E
Sent to Lila: order paid, blue silk scarf, delivery. Paid

Get paid without chasing

Once the customer accepts your quote, Edwin sends the payment link straight to them, with the payment platform you already trust.

  • Payment link sent by email and/or WhatsApp
  • PayPal or Stripe: your customer pays the way they prefer
  • You see who has paid and who still hasn't
Quote accepted
E
Ms Lambert accepted your quote. $1,240 · team training day
E
I'm sending her the payment link.
Hello Ms Lambert, thank you for your trust. You can pay securely here: pay.example/…
EmailWhatsApp
E
Link sent. Waiting for payment

Illustrative example

Your brief, whenever you want it

You decide when Edwin briefs you, with 1, 3 or 6 briefs a day depending on your plan. He tells you what matters on your phone, and by email if you like. Urgent things reach you at once. Everything else waits on your dashboard.

  • 1, 3 or 6 briefs a day depending on your plan: you choose the hours
  • Only real alerts interrupt you
  • Works as an app on your phone
Edwin · 07:30Your day at a glance: 2 appointments, 3 replies ready, 1 quote waiting.
Mailbox needs attentionOne of your mailboxes stopped answering. Open Edwin to reconnect.
Edwin can reach you hereNotifications are on for this phone.

For every kind of business

If you have clients, Edwin has a job

Self-employed, a micro-business, a small company or a team of ten: whatever you do, you have calls to take, emails to answer, appointments to keep and clients to be paid by. Edwin does the admin, whatever your trade.

Trades and home services

Plumbers, electricians, painters, builders, heating engineers, locksmiths, gardeners, cleaners, removal firms.

Beauty and hair

Hairdressers, barbers, beauty salons, nail bars, make-up artists, spas and massage therapists.

Events and weddings

Wedding planners, event agencies, caterers, venues, photographers, DJs and florists.

Professional services

Lawyers, accountants, consultants, architects, estate agents, insurance and finance advisers, recruiters.

Coaching and wellbeing

Coaches, personal trainers, yoga and pilates teachers, therapists, nutritionists, tutors and driving instructors.

Creative and digital

Freelance designers, developers, writers, translators, videographers, marketers and agencies.

Shops, food and hospitality

Independent shops, bakeries, restaurants, cafes, guest houses, holiday rentals and market traders.

Repair, craft and workshops

Garages, cabinet makers, tailors, repairers, artisans and makers who take orders and quote by the job.

Anyone who works for themselves

Not on the list? If you have clients, a phone, an inbox and a calendar, Edwin fits.

One butler, not a tool!

Your calls, inbox, calendar, quotes and payments finally know about each other

Most tools handle one corner of your day and forget the rest. Edwin holds all of it in one memory, so a client's call, their email, the visit you booked, the quote you promised and the payment you're waiting for are one story, not five tabs.

  • A call or an email becomes a slot, a quote and a payment link, without you copying anything
  • What he learns about your prices and clients is kept as plain facts
  • You talk to one assistant instead of checking five apps
MailboxesCalendarsPhoneQuotesPaymentsBriefMemory10 languages

What Edwin does

One assistant for the whole admin

Calls, emails, calendars, quotes and payments: everything that eats your evenings, handled in one place.

Answers your phone*

Edwin becomes your messaging service when you're busy, in an appointment or in a meeting. He takes the message, books a slot and sends you the summary, by phone and/or WhatsApp. * To open your Edwin phone number, the business owner's company registration number (the SIRET in France) and a proof of registration (a Kbis extract or the equivalent in your country) are required.

Up to 10 mailboxes

Depending on the plan (1, 5 or 10): Gmail, Outlook, iCloud, Yahoo, AOL or any standard mailbox. Edwin reads, sorts and drafts, and replies in 10 languages.

Calendars, merged

Every connected calendar in one view. Edwin checks conflicts and your margin before he books.

Meetings and visits into quotes

He listens to the real conversation or walk-through and drafts the quote from your saved prices, then sends it to your customer. Anything you didn't price stays “to price”.

Payment links

Once a quote is accepted, Edwin sends the payment link by email and/or WhatsApp, with PayPal or Stripe.

Reminders and follow-ups

Edwin reminds your clients of their appointments to prevent cancellations, and chases the quotes nobody answered.

Your brief, your rhythm

1, 3 or 6 briefs a day depending on your plan: you choose when Edwin tells you what matters, on your phone or by email. Urgent alerts only when something truly is.

A memory that works for you

Your rates, your regulars, your hours and how you write. Edwin learns what you choose to share and becomes your invisible assistant.

10 languages

English, French, Spanish, Italian, Portuguese, German, Polish, Romanian, Norwegian and Swedish, on the phone, by email and on WhatsApp.

No fear of comparisons

How Edwin stacks up

Most tools do one job. Edwin runs the whole loop: your calls, your mailboxes, your calendar, your quotes and your payments.

vs a general-purpose AI assistant

General-purpose assistantIt answers your questions well. As a rule, it doesn't pick up your calls and knows nothing about your prices, your clients or your calendar.
EdwinUp to 10 mailboxes and calendars from different providers (1, 5 or 10 depending on the plan), with your calls, quotes and payments in the same memory, in 10 languages.

vs AI phone answering

Phone servicesThey pick up the call. Then the trail stops: no mailbox, no calendar memory, no quote.
EdwinAnswers your phone and keeps going: the call becomes a booking in your calendar, a quote and a payment link.

vs a part-time secretary

SecretaryRoughly $881 to $1,652 a month, working office hours, one person.
EdwinFrom $109 plus tax a month, works between your jobs, and logs everything he does.

What it costs each month to get the admin covered

Monthly cost in $ plus tax. For each plan, we add up three separate tools from the matching category: AI phone answering, quote & invoicing apps, appointment and job management. See the detail and the method.

Edwin SoloOne user, one Edwin number
$109
Three separate toolsEntry level, about 2 hours of calls a month
≈ $173
Edwin ProOne user, one Edwin number
$219
Three separate toolsMid-range, about 5 hours of calls a month
≈ $346
Edwin MaxOne user, one Edwin number
$329
Three separate toolsTop end, about 10 hours of calls a month
≈ $456
0$121$242$363$484

See the full comparison

Your numbers, not ours

What is your admin costing you?

Move the sliders to match your week. Every assumption is visible and yours to change.

$0of your time handed back each month
0 hsaved a week
0working days a month
$0after a $109 plan
Admin a week, today0 h
With Edwin0 h

An estimate from the numbers you entered, using 4.33 weeks a month and one working day as eight hours. It is not a promise: the saving depends on how much of your admin is email, quotes and scheduling.

A day with Edwin

From first coffee to last client

07:30

Your brief arrives

What's waiting, what's coming and what needs your yes, on your phone before you leave.

09:15

Replies get drafted while you work

You're with a client. Edwin reads the new emails and has the answers ready to check.

10:20

A call comes in while you're with a client

Edwin answers, takes the details, offers a slot and sends you the summary. The customer is never left ringing.

11:00

The visit becomes a quote

You tell him to listen. By the time you're back at your desk, the first draft is waiting.

14:00

A slot is found and booked

He checks every calendar, keeps your margin, and writes the appointment in when you agree.

15:30

The payment link goes out

Your customer accepted. Edwin sends the payment link so you don't have to chase.

17:30

Everything is logged

A clear record of what he did for you today. Nothing hidden, and undo where it can be undone.

Works with what you already use

No new inbox, no new calendar

GGmail OOutlook & Hotmail iiCloud Mail YYahoo AAOL Google Calendar iCloud Calendar Any standard mailbox

Built for independents

Everybody needs Edwin

Because, like everyone who works for themselves, you have too many things to do and only one pair of hands.

You miss callsBecause you're with a client, in a meeting or simply off the phone.
No time to send the quoteThe customer waits, and goes to whoever answered first.
You forget to call a customer backNot out of carelessness: the day just ran away.
Quotes eat your eveningsHours of typing after a full day's work.
Your inbox never endsFive mailboxes, and no idea which ones you have answered.
You double-book yourselfTwo calendars, one afternoon, one awkward call.
Clients cancel at the last minuteAn empty slot, and nobody reminded them.
You chase paymentsAwkward messages just to be paid for work already done.
A customer writes in another languageA good job lost because you couldn't reply.

Trust, by design

You stay in charge

Edwin is an AI

He says so plainly to anyone who asks, and to anyone he contacts on your behalf. He works for you, and everything he does for you is logged and can be undone.

You stay in control

Emails sent from your mailbox, bookings and quotes wait for one clear yes from you. Everything Edwin does is logged, and you decide what he handles. Edwin is an AI and can be wrong, so check before it goes out: you stay responsible.

Understanding, not content

He keeps no copy of your mailbox, your calendar or your address book. He keeps a short, encrypted record of what he did for you. Audio from a visit is never kept, and its transcript is deleted as soon as the summary is written.

Your accounts, connected

Edwin connects to your mailbox, calendar and contacts, with your permission, so he can see what's coming and do something about it.

  • Mail (Gmail, Outlook, iCloud and others): he reads your inbox to sort it and flag what needs you, prepares replies for you to review, and moves a message to the trash or restores it when you ask.
  • Calendar (Google, Outlook, iCloud): he reads your upcoming appointments to prepare your brief and avoid interrupting you at the wrong moment, and writes an appointment in when you ask him to book or move one.
  • Contacts (Google, Outlook, iCloud): read only. He looks up a phone number or an email address when you say “call Marc” or “reply to Anna”. Gmail mail connects with an app password; your Google calendar and contacts go through Google's own authorization, where you can untick contacts.

He keeps no copy of your mailbox, your calendar or your address book: he reads them when he needs them. You can disconnect any account at any time. Edwin's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Read our privacy policy.

Multilingual

Edwin speaks your language, and your customers'

Edwin speaks several languages fluently, whether he's answering the phone, replying to an email or sending a WhatsApp message. He does it in your language, and in the language of your future international customers.

🇬🇧 United Kingdom 🇺🇸 United States 🇨🇦 Canada 🇫🇷 France 🇪🇸 Spain 🇮🇹 Italy 🇵🇹 Portugal 🇩🇪 Germany 🇵🇱 Poland 🇷🇴 Romania 🇳🇴 Norway 🇸🇪 Sweden

Questions

Before you ask

Do I have to change my email or calendar?

No. Edwin connects to the mailboxes and calendars you already use, up to 10 of them depending on the plan (1, 5 or 10), and works inside them. You keep your address, your calendar and your habits.

Can Edwin answer my phone?

Yes, in the countries where phone answering is available (see what is included in your country). Edwin answers your calls by phone and/or WhatsApp when you're busy, in an appointment or in a meeting. He takes the message, books a slot in your calendar and sends you the summary. He can also remind your clients of their appointments and send your quotes.

Is Edwin only for tradespeople?

No. Edwin is for anyone who works for themselves or runs a small business: tradespeople, hairdressers and beauty salons, event and wedding planners, consultants, lawyers and accountants, coaches, freelancers, shops and restaurants. If you have clients, a phone, an inbox and a calendar, he can take the admin off your day.

Does Edwin send things on his own?

Never an email from your mailbox. Edwin never decides alone to send an email from your mailbox: each send follows your explicit approval of the complete message, either a draft you read and send, or the whole email he shows or reads to you and you accept. Bookings also wait for your yes. What he does on his own is answer your customers on WhatsApp, including by proposing free time slots (only the free times, never the content of your appointments), and send system emails such as a password reset. Everything he does is logged.

How is Edwin different from a general AI assistant?

Edwin becomes your personal assistant. He learns what you choose to share with him: your prices, your customers, your habits, your way of writing. Over time he becomes your invisible assistant for all your tasks: calls, emails, calendars, quotes and payments, across several providers at once. See the side-by-side comparison.

Can Edwin send a payment request?

Of course. Once your quote is accepted, Edwin sends your customer a payment link by email and/or WhatsApp, with your preferred payment platform, PayPal or Stripe.

What happens to my emails and recordings?

Edwin keeps no copy of your mailbox, your calendar or your address book: he reads what he needs, when he needs it. An email you haven't asked him to handle leaves no trace, and newsletters and promotions are never kept. Audio is never stored, and the transcript of a client meeting or site visit is deleted the moment the summary is written. What Edwin keeps is a short, encrypted record of what he did for you, and the facts you asked him to remember, never used to train a model. The privacy policy has the detail.

Which languages does Edwin speak?

Edwin speaks 10 languages fluently: English, French, Spanish, Italian, Portuguese, German, Polish, Romanian, Norwegian and Swedish. He answers your calls, emails and WhatsApp messages in your language, and in your customers'.

How much does it cost?

Three plans, from $109 a month plus tax, with no contract. See pricing.

Consider it done.

Join the waitlist to be one of the first to put Edwin to work.