The digital assistant for independents and small businesses
Consider it done.
Edwin answers your calls, replies to your emails, books your appointments, drafts your quotes and sends your payment links, in 10 languages. You approve every email he sends from your mailbox.
Join the independents already on the list
No spam, one email when it's your turn.
Good morning, Marc. Here's your day.
- 3 emails need a replyDrafts are ready for your yesReady
- Quote for Ms LambertWaiting on an answer for 4 daysYour call
- Thursday 14:00 is freeFor the Dupont appointment
- Two calendars, no clash todayGoogle and iCloud, mergedAll clear
See it in action
Edwin works for you
Calls, emails, appointments, quotes, orders, payments: Edwin takes the admin off your day and gives you the time back. Pick a task to see how.
Edwin becomes your answering service
Busy with a client, on a job or in a meeting? Edwin picks up for you, finds out what the caller needs and makes sure nothing slips.
- Every call answered, in the caller's own language
- Takes the message, books a slot in your calendar and sends you the summary
- Reminds your clients of their appointments, so fewer cancel at the last minute
- Sends your quotes and follows up so no customer is forgotten
- By phone and/or WhatsApp
The reply you owe, already written
Edwin reads what comes in from every connected mailbox and drafts the answer in your words. And he answers in 10 languages, so you can win customers far beyond your own.
- Several mailboxes, one place to answer
- Replies in 10 languages: widen your customer base
- Full draft shown before anything is sent
- Dictate a reply by voice if your hands are busy
A quote request comes in. The quote goes out.
An email, a WhatsApp, a message of any kind: when someone asks for a quote, Edwin drafts it from your own prices and sends it to your mailbox for your review. A quote that would cost you half an hour, an hour or more of your time is ready in moments.
- Every quote request gets an answer, even while you're busy
- Built from your price list: a price you haven't given him stays “to price”
- You review the complete message by email, and it goes out only with your OK
- Edwin follows up quotes that get no answer, so no customer is forgotten
- More quotes answered and followed up means more chances to win the job, quietly, while you work
Illustrative example
Booked in the right calendar, without the clash
Edwin checks every connected calendar, keeps your usual margin between appointments, and asks which calendar to write to before he books.
- Google, iCloud and other calendars merged in one view
- Conflicts and travel margin checked first
- One clear confirm, then it's written in
The meeting or visit becomes the first draft of the quote
Tell Edwin to listen. He says out loud that an AI is taking notes, follows the conversation or the walk-through, and drafts the quote from what was agreed and the prices you've already given him.
- Consent announced to everyone in the room
- Prices you didn't mention stay “to price”, never guessed
- Audio is never stored
- Sent to your customer in one tap, then followed up for you
Illustrative example
Your customers order by message. You keep the sale.
Imagine going live on your favourite platform. Instead of selling through a platform that often keeps 15% to 30% in commission, your customer simply sends you a WhatsApp and places the order. Edwin answers, builds the basket from your catalogue and sends the payment link, while you carry on with your day.
- Your catalogue of products and services, with photos, prices and options, is Edwin's shelf
- Payment link by Stripe or PayPal: the money goes straight to your own account
- No commission from Edwin on your sales (your payment provider's usual fees apply)
- Hairdresser or beauty pro? Edwin sends a service to book and pay while you're with a client
- Craftsperson on a maintenance job? Edwin sends the payment link, the basket or the order for you
Illustrative example
Get paid without chasing
Once the customer accepts your quote, Edwin sends the payment link straight to them, with the payment platform you already trust.
- Payment link sent by email and/or WhatsApp
- PayPal or Stripe: your customer pays the way they prefer
- You see who has paid and who still hasn't
Illustrative example
Your brief, whenever you want it
You decide when Edwin briefs you, with 1, 3 or 6 briefs a day depending on your plan. He tells you what matters on your phone, and by email if you like. Urgent things reach you at once. Everything else waits on your dashboard.
- 1, 3 or 6 briefs a day depending on your plan: you choose the hours
- Only real alerts interrupt you
- Works as an app on your phone
For every kind of business
If you have clients, Edwin has a job
Self-employed, a micro-business, a small company or a team of ten: whatever you do, you have calls to take, emails to answer, appointments to keep and clients to be paid by. Edwin does the admin, whatever your trade.
Trades and home services
Plumbers, electricians, painters, builders, heating engineers, locksmiths, gardeners, cleaners, removal firms.
Beauty and hair
Hairdressers, barbers, beauty salons, nail bars, make-up artists, spas and massage therapists.
Events and weddings
Wedding planners, event agencies, caterers, venues, photographers, DJs and florists.
Professional services
Lawyers, accountants, consultants, architects, estate agents, insurance and finance advisers, recruiters.
Coaching and wellbeing
Coaches, personal trainers, yoga and pilates teachers, therapists, nutritionists, tutors and driving instructors.
Creative and digital
Freelance designers, developers, writers, translators, videographers, marketers and agencies.
Shops, food and hospitality
Independent shops, bakeries, restaurants, cafes, guest houses, holiday rentals and market traders.
Repair, craft and workshops
Garages, cabinet makers, tailors, repairers, artisans and makers who take orders and quote by the job.
Anyone who works for themselves
Not on the list? If you have clients, a phone, an inbox and a calendar, Edwin fits.
One butler, not a tool!
Your calls, inbox, calendar, quotes and payments finally know about each other
Most tools handle one corner of your day and forget the rest. Edwin holds all of it in one memory, so a client's call, their email, the visit you booked, the quote you promised and the payment you're waiting for are one story, not five tabs.
- A call or an email becomes a slot, a quote and a payment link, without you copying anything
- What he learns about your prices and clients is kept as plain facts
- You talk to one assistant instead of checking five apps
What Edwin does
One assistant for the whole admin
Calls, emails, calendars, quotes and payments: everything that eats your evenings, handled in one place.
Answers your phone*
Edwin becomes your messaging service when you're busy, in an appointment or in a meeting. He takes the message, books a slot and sends you the summary, by phone and/or WhatsApp. * To open your Edwin phone number, the business owner's company registration number (the SIRET in France) and a proof of registration (a Kbis extract or the equivalent in your country) are required.
Up to 10 mailboxes
Depending on the plan (1, 5 or 10): Gmail, Outlook, iCloud, Yahoo, AOL or any standard mailbox. Edwin reads, sorts and drafts, and replies in 10 languages.
Calendars, merged
Every connected calendar in one view. Edwin checks conflicts and your margin before he books.
Meetings and visits into quotes
He listens to the real conversation or walk-through and drafts the quote from your saved prices, then sends it to your customer. Anything you didn't price stays “to price”.
Payment links
Once a quote is accepted, Edwin sends the payment link by email and/or WhatsApp, with PayPal or Stripe.
Reminders and follow-ups
Edwin reminds your clients of their appointments to prevent cancellations, and chases the quotes nobody answered.
Your brief, your rhythm
1, 3 or 6 briefs a day depending on your plan: you choose when Edwin tells you what matters, on your phone or by email. Urgent alerts only when something truly is.
A memory that works for you
Your rates, your regulars, your hours and how you write. Edwin learns what you choose to share and becomes your invisible assistant.
10 languages
English, French, Spanish, Italian, Portuguese, German, Polish, Romanian, Norwegian and Swedish, on the phone, by email and on WhatsApp.
No fear of comparisons
How Edwin stacks up
Most tools do one job. Edwin runs the whole loop: your calls, your mailboxes, your calendar, your quotes and your payments.
vs a general-purpose AI assistant
vs AI phone answering
vs a part-time secretary
What it costs each month to get the admin covered
Monthly cost in £ excl. VAT. For each plan, we add up three separate tools from the matching category: AI phone answering, quote & invoicing apps, appointment and job management. See the detail and the method.
Your numbers, not ours
What is your admin costing you?
Move the sliders to match your week. Every assumption is visible and yours to change.
An estimate from the numbers you entered, using 4.33 weeks a month and one working day as eight hours. It is not a promise: the saving depends on how much of your admin is email, quotes and scheduling.
This shows what unanswered calls can cost you. Edwin answers when you can't, takes the message and books the slot. Nothing here is a forecast of what Edwin will recover.
A day with Edwin
From first coffee to last client
Your brief arrives
What's waiting, what's coming and what needs your yes, on your phone before you leave.
Replies get drafted while you work
You're with a client. Edwin reads the new emails and has the answers ready to check.
A call comes in while you're with a client
Edwin answers, takes the details, offers a slot and sends you the summary. The customer is never left ringing.
The visit becomes a quote
You tell him to listen. By the time you're back at your desk, the first draft is waiting.
A slot is found and booked
He checks every calendar, keeps your margin, and writes the appointment in when you agree.
The payment link goes out
Your customer accepted. Edwin sends the payment link so you don't have to chase.
Everything is logged
A clear record of what he did for you today. Nothing hidden, and undo where it can be undone.
Works with what you already use
No new inbox, no new calendar
Built for independents
Everybody needs Edwin
Because, like everyone who works for themselves, you have too many things to do and only one pair of hands.
Trust, by design
You stay in charge
Edwin is an AI
He says so plainly to anyone who asks, and to anyone he contacts on your behalf. He works for you, and everything he does for you is logged and can be undone.
You stay in control
Emails sent from your mailbox, bookings and quotes wait for one clear yes from you. Everything Edwin does is logged, and you decide what he handles. Edwin is an AI and can be wrong, so check before it goes out: you stay responsible.
Understanding, not content
He keeps no copy of your mailbox, your calendar or your address book. He keeps a short, encrypted record of what he did for you. Audio from a visit is never kept, and its transcript is deleted as soon as the summary is written.
Your accounts, connected
Edwin connects to your mailbox, calendar and contacts, with your permission, so he can see what's coming and do something about it.
- Mail (Gmail, Outlook, iCloud and others): he reads your inbox to sort it and flag what needs you, prepares replies for you to review, and moves a message to the trash or restores it when you ask.
- Calendar (Google, Outlook, iCloud): he reads your upcoming appointments to prepare your brief and avoid interrupting you at the wrong moment, and writes an appointment in when you ask him to book or move one.
- Contacts (Google, Outlook, iCloud): read only. He looks up a phone number or an email address when you say “call Marc” or “reply to Anna”. Gmail mail connects with an app password; your Google calendar and contacts go through Google's own authorization, where you can untick contacts.
He keeps no copy of your mailbox, your calendar or your address book: he reads them when he needs them. You can disconnect any account at any time. Edwin's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Read our privacy policy.
Multilingual
Edwin speaks your language, and your customers'
Edwin speaks several languages fluently, whether he's answering the phone, replying to an email or sending a WhatsApp message. He does it in your language, and in the language of your future international customers.
Questions
Before you ask
Do I have to change my email or calendar?
No. Edwin connects to the mailboxes and calendars you already use, up to 10 of them depending on the plan (1, 5 or 10), and works inside them. You keep your address, your calendar and your habits.
Can Edwin answer my phone?
Yes, in the countries where phone answering is available (see what is included in your country). Edwin answers your calls by phone and/or WhatsApp when you're busy, in an appointment or in a meeting. He takes the message, books a slot in your calendar and sends you the summary. He can also remind your clients of their appointments and send your quotes.
Is Edwin only for tradespeople?
No. Edwin is for anyone who works for themselves or runs a small business: tradespeople, hairdressers and beauty salons, event and wedding planners, consultants, lawyers and accountants, coaches, freelancers, shops and restaurants. If you have clients, a phone, an inbox and a calendar, he can take the admin off your day.
Does Edwin send things on his own?
Never an email from your mailbox. Edwin never decides alone to send an email from your mailbox: each send follows your explicit approval of the complete message, either a draft you read and send, or the whole email he shows or reads to you and you accept. Bookings also wait for your yes. What he does on his own is answer your customers on WhatsApp, including by proposing free time slots (only the free times, never the content of your appointments), and send system emails such as a password reset. Everything he does is logged.
How is Edwin different from a general AI assistant?
Edwin becomes your personal assistant. He learns what you choose to share with him: your prices, your customers, your habits, your way of writing. Over time he becomes your invisible assistant for all your tasks: calls, emails, calendars, quotes and payments, across several providers at once. See the side-by-side comparison.
Can Edwin send a payment request?
Of course. Once your quote is accepted, Edwin sends your customer a payment link by email and/or WhatsApp, with your preferred payment platform, PayPal or Stripe.
What happens to my emails and recordings?
Edwin keeps no copy of your mailbox, your calendar or your address book: he reads what he needs, when he needs it. An email you haven't asked him to handle leaves no trace, and newsletters and promotions are never kept. Audio is never stored, and the transcript of a client meeting or site visit is deleted the moment the summary is written. What Edwin keeps is a short, encrypted record of what he did for you, and the facts you asked him to remember, never used to train a model. The privacy policy has the detail.
Which languages does Edwin speak?
Edwin speaks 10 languages fluently: English, French, Spanish, Italian, Portuguese, German, Polish, Romanian, Norwegian and Swedish. He answers your calls, emails and WhatsApp messages in your language, and in your customers'.
How much does it cost?
Three plans, from £89 a month excl. VAT, with no contract. See pricing.
Consider it done.
Join the waitlist to be one of the first to put Edwin to work.
Join the independents already on the list