The honest comparison
No need to compare tools. Edwin isn't one of them.
How many tools does your company use just to run itself? One for emails, one for WhatsApp and your messages, one for calls, one for your schedule, one for anything that keeps the business moving. Edwin is all of that, and much more, because Edwin is not a tool. Edwin is your company's life butler.
Still want to compare?
Here are the market's main features, side by side.
| What you need | EdwinYour everyday assistant | AI phone answeringA category, not a single vendor | Quote & invoicing appsA category, not a single vendor | Appointment and job management toolsA category, not a single vendor | A human secretaryPart-time or shared |
|---|---|---|---|---|---|
| Reads and drafts your email | YesReads, sorts and drafts in your words. You say yes to send. | No | No | No | YesIf you give them access. |
| Several mailboxes from different providers | Up to 10, depending on the planGmail, Outlook, iCloud, Yahoo, AOL or any standard mailbox. | Not their job | Not their job | Not their job | YesOne person switching between inboxes. |
| Several calendars merged in one view | YesGoogle, iCloud and other calendars together, with the provider shown on each event. | The one it books into | No | Its own scheduleSometimes synced with a calendar. | Yes |
| Books, moves and cancels appointments | Yes, with your yesChecks conflicts and your usual margin first. | Yes, during the call | No | Yes, in its own schedule | Yes |
| Listens to a real visit or meeting | YesYou tell him to listen. He announces that an AI is taking notes. Audio is never stored. | Calls only | You dictate afterwardsSome apps turn a voice note into a quote. | No | No |
| Turns what was said into a quote draft | Draft from your saved pricesPrices you didn't mention stay “to price”. PDF export is coming. | No | Yes, and better todayPrice libraries, PDF, e-signature. | Depends on the tool | If you brief them |
| Morning brief on your phone | Yes, 1, 3 or 6 a day depending on the planAt the hour you choose. Only real alerts interrupt you. | No | No | Today's schedule to check | Not usually |
| Built around your business, not the other way around | YesStarts from what you do, your prices or rates, and your hours, whatever the business. | Some have industry templates | Yes | Often built for one specific trade | Depends on the person |
| Answers your phone | YesBy phone and/or WhatsApp, connected to your calendar and quotes. | Yes, its main jobAvailable today. | No | No | In office hours |
| Chases quotes that go quiet | YesFollow-ups on a timing you approve. | No | Some apps do | Some tools do | If you ask them |
| WhatsApp reminders (SMS coming later) | YesYou choose per appointment, for you and for the client. | Call summaries | Varies | Reminders sent to the client | If you ask them |
| Price a month | 89 – £269excl. VAT, no contract | From £22 to over £315Depending on call minutes. Prices as advertised, October 2026. | About £13 – £54Prices as advertised, October 2026. | About £27 – £243Per user. Prices as advertised, October 2026. | £135 – £360 shared£719 – £1,348 part-time. |
Scroll sideways on a small screen. Categories are described in general terms, not as claims about any one company, and prices are the public prices advertised in October 2026: they can change. If you spot something out of date, write to contact@myedwin.com.
Beyond the checklist
Edwin isn't a feature list. He's a conversation.
The table above is the feature checklist: useful, and honest about what is available. But it's not really the point. Edwin isn't software you configure once and then work around: he's a virtual assistant you talk to, and whatever you ask becomes his job. For a company, an independent, an artisan, a corporate team or an event business, that's a different way of working entirely.
Not a feature list. A conversation
One assistant, instead of five different apps and five different logins for every job above.
The price of doing it the piecemeal way
Three tools to add up, or one butler
If you bundle three tools from different platforms, it works out at roughly what the chart and the table below show. With Edwin, it is a single tool: £89 excl. VAT a month on Solo, for example.
Same jobs: three separate tools or one Edwin
Monthly cost in £ excl. VAT. For each plan, we add up three separate tools from the matching category: AI phone answering, quote & invoicing apps, appointment and job management. The table just below gives the detail.
| A month, excluding tax | Solo | Pro | Max |
|---|---|---|---|
| AI phone answeringFor about 2, 5 and 10 hours of calls a month | ≈ £71 | ≈ £138 | ≈ £143 |
| Quote & invoicing app | ≈ £26 | ≈ £26 | ≈ £26 |
| Appointment and job managementPer user, depending on the plan level | ≈ £44 | ≈ £118 | ≈ £203 |
| Total of the three separate tools | ≈ £141 | ≈ £282 | ≈ £372 |
| EdwinOne user and one Edwin number per plan | £89 | £179 | £269 |
Method: for each category, the median of the public prices advertised by several vendors, for the cheapest plan that covers the stated volume. Prices collected in September and October 2026, excluding tax where the vendor states it, converted at a rate of €1 to $1.10 and then expressed in this site's currency. Amounts are rounded. These tools also do what Edwin doesn't (issue invoices, schedule several teams); Edwin does what none of them does on its own (read your emails, answer on WhatsApp, keep everything in one memory). Spotted a discrepancy? Write to contact@myedwin.com.
Fair play
Where Edwin wins, and where others do
Where Edwin is different
- He listens to the real conversation, instead of asking you to dictate afterwards.
- One memory across mailbox, calendar and quotes, so a client is one story.
- Mixed providers: up to 10 mailboxes and calendars (depending on the plan) from different companies, merged.
- No fixed job description: secretary, back-office or sales follow-up: you decide what he handles, and your yes is required for every send and booking.
Where the others are better
- Quote and invoicing apps have deep price libraries, e-signature and invoices. Edwin never issues invoices, and his PDF export is still coming.
- Job management tools have team schedules, field tracking and built-in billing. Edwin doesn't have all of that.
- A human brings judgment, empathy and a pair of hands on site. Edwin is there to give you time back, not to replace people.
See for yourself
Join the waitlist and be one of the first to put Edwin to work, whatever your business.