What the EU AI Act means for the tools working in your business
Since 2 August 2026, Article 50 of the EU AI Act has been in force: if an AI system interacts with a person, that person has to be told they're talking to an AI, not a human, unless it's already obvious. There's no grace period. It applies whether the AI is answering a phone, drafting a reply, or taking notes during a visit.
Why this matters if something is emailing or calling on your behalf
If you use a tool that drafts messages, answers calls, or listens during appointments, that disclosure obligation sits on the interaction the tool has with other people, not just on the tool's maker. A client, a supplier, or someone the tool calls on your behalf needs to know, plainly, that they're dealing with an AI. Worth checking, before you rely on a tool, whether it actually says so, or whether that's left for you to explain every time.
How Edwin handles it
Edwin identifies itself as an AI to you, in the interface and out loud in voice. When it speaks to someone else on your behalf, an appointment it's listening to, a message it drafts, a call it will eventually be able to make, it introduces itself as an AI working for you the first time it interacts with them. That's not an optional setting: it's how the product is built, because it's both the legal requirement and the honest way to work.
What this doesn't mean
It doesn't mean every message needs a disclaimer plastered across it, and it doesn't mean the tool has to sound robotic to prove it's a machine. It means the person on the other end gets a clear, plain statement of what they're talking to, once, at the point it matters, so nobody is misled about who, or what, they're dealing with.
Transparency isn't just a compliance checkbox for us. It's part of why we keep a clear log of everything Edwin does on your behalf, visible to you at any time: see how in how Edwin works.